It is the desire of most industrial companies to have a well-lubricated direct mail process (both electronic and print). Sustained direct mail remains one of the most economical and effective ways to supplement personnel visit and is ‘the’ way to keep in touch with the customer. Print mailers, e-mailers, newsletters, application notes and case studies are some popular formats.

Extensions of direct mail activities include online surveys, creating communities etc.

Concern Areas Addressed

  • Who would initiate creation of mailing lists?

  • Who would identify newer database sources?

  • Who would maintain and update the lists?

  • Who would conceptualise and help realise our DM objectives?

  • Who would create the mailer?

  • Who would print labels?

  • Who would administer the mailer?

  • Who would manage the returns?