A big desire for publishing companies today, is to outsource editorial co-ordination for their magazines. This approach not only reduces direct and indirect costs associated with this activity, it also frees the publisher so as to concentrate on marketing the publication for its better health. Once outsourced, it can be monitored for greater accountability towards editorial discipline, layout consistency and timeliness - issues that normally get compromised when executed in-house.

Concern Areas Addressed

  • Who would offer qualified editorial co-ordination services for an industrial magazine

  • Who would comprehend the content and be capable for sub-editing?

  • Who would interact with authors for corrections and approval?

  • What about quality magazine layout with thematic covers?

  • Who would execute this with challenging timelines to ensure no delay?