This seemingly small service, if not done, has big implications. You may be a ‘newsy’ company that manages to create content worthy bytes. What good is all this content, if on an ongoing basis, the content is not shared with the media in a professional and timely manner? You have a huge opportunity to be present in varied media, the question is, are you there?

Concern Areas Addressed

  • Who would help me identify the right trade media for my product?

  • Is there somebody who can interact with the trade media on my behalf?

  • How do we ensure it is a sustained activity?

  • Can somebody help me share information with the media coupled with a sustained follow up?

  • Would media release tracking be a service that we could outsource?